What is Rupert Murdoch up to?

Posted by Ken Davis - under News 2 Comments

Over the past week there has been a bit of buzz online about Rupert Murdoch’s plans for the future of News Limited’s websites. In a recent interview with Sky News, Rupert said he was thinking about removing his websites from Google and placing his news articles behind a paywall, available only to subscribers of his websites.
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Tags: Google, search engines, Social Media, Twitter

Beyond the web - Real world analytics

Posted by Ken Davis - under News No Comments

Anyone who has used Google Analytics knows just how awesome and useful the software can be.  Anonymously tracking users to your website, gathering data on site usage, discovering traffic trends, Google Analytics is a wonderful tool for any business on the web.

After doing some Analytics work for a website today, I started thinking about how brilliant it would be if businesses could use the same data in the real world. Some kind of geo-tracking analytics that could give real-time, real world feedback to businesses.

Could this be the future?

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Tags: analytics, search engines, Social Media, Social Networking, Twitter

10 tips for businesses starting out with Twitter

Posted by Ken Davis - under Writing 3 Comments

There’s been a lot of buzz about Twitter recently in the media, so its natural to want to know what all the fuss is about, and learn more about how Twitter might benefit you, both personally and in business.

I thought it might be a good idea, to put together a quick beginners guide to Twitter for our clients, and a list of my top 10 tips for using Twitter in business, to help you understand the basics of Twitter, and how you can use Twitter to help your business.

So what is Twitter?

Twitter is a social communication network that asks the question: “What are you doing now?” Users can answer via the Twitter website, sms, mobile phone application or a desktop application. Twitter updates (commonly referred to as ‘tweets’) have to be under 140 characters in length.

Its natural to think that you couldn’t possibly say anything meaningful in 140 characters, but the quality of communication is actually quite surprising, once you become familiar with using Twitter. Unlike writing a blog, Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to even think about it.
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Tags: brand management, client, copy writing, online marketing, reputation management, Social Media, Social Networking, tips, Twitter