What is Rupert Murdoch up to?

Posted by Ken Davis - under News 2 Comments

Over the past week there has been a bit of buzz online about Rupert Murdoch’s plans for the future of News Limited’s websites. In a recent interview with Sky News, Rupert said he was thinking about removing his websites from Google and placing his news articles behind a paywall, available only to subscribers of his websites.
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Tags: Google, search engines, Social Media, Twitter

Beyond the web - Real world analytics

Posted by Ken Davis - under News No Comments

Anyone who has used Google Analytics knows just how awesome and useful the software can be.  Anonymously tracking users to your website, gathering data on site usage, discovering traffic trends, Google Analytics is a wonderful tool for any business on the web.

After doing some Analytics work for a website today, I started thinking about how brilliant it would be if businesses could use the same data in the real world. Some kind of geo-tracking analytics that could give real-time, real world feedback to businesses.

Could this be the future?

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Tags: analytics, search engines, Social Media, Social Networking, Twitter

Managing your personal online reputation

Posted by James Beattie - under Writing 1 Comment

We recently recommended to a client that they set up a page on their website promoting themselves (and optimised for their name) so that people searching for them in Google would get this page as (hopefully) the first result.

The client expressed some concerns about putting themselves out on the web as a personal brand, and we thought some of the issues that were brought up were worth a mention here.

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Tags: brand management, online marketing, reputation management, search engines, tips