Agile Design – Quickly moving from Photoshop to CSS

Posted by Ken Davis - under Design 1 Comment

I recently read a post over at 37 signals about why the designers there skip Photoshop in the design process and I found myself agreeing with most of the conversation. There are some good reasons for designing this way, along with some good counterpoints.

The Photoshop mockup just isn’t a website.

A while back I used to always fully develop a design in Photoshop, with all the polish and finesse that could possibly fit into a flat two dimensional image and present the design to the client for approval.

This worked reasonably well when the only real interaction was the click of a hyperlink or perhaps a drop down menu. You could explain the functionality, describe the interaction and hope the client had the imagination to perceive the concept clearly enough to approve it.

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Tags: Design, Photoshop, SEO, tips

Use a web-designer, not a print-designer to design your website

Posted by James Beattie - under News 2 Comments

Many traditional advertising agencies are, by neccessity, now moving into the web design and web development space. This makes perfect business sense considering the large amount of money which is being refunneled from traditional advertising methods into online advertising and marketing.

An unfortunate side-effect of this is that graphic designers with a background in print are now passing themselves off as web-designers without doing the requisite study/training/self-education to move to the new medium. The problem with many print designers is they do not understand the intricacies of working within web browsers. They are used to their design being exactly represented when it comes out of the printing press.

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Tags: Design